Friday, September 24, 2010

Tata Aria To Be Launched In October

Tata Motors had sent away its multi-utility cross over vehicle Aria to Jaguar and Land Rover plant in UK for an interiors makeover and now there is news that the vehicle would be launched in India within the next 4 weeks, for a reported price tag of Rs 10 lakh. Unveiled at the 2010 Auto Expo in New Delhi it is billed as a four-wheeler built for Indians by Indian engineers.

The Aria sports a 2.2-litre common rail diesel engine and blends the functionality and comfort of a mid-range MPV with the all-terrain assurance and premiums of an SUV. Safety features include 6 airbags and Electronic Stability Program (ESP), offered by an Indian manufacturer for the first time.

Tata Motors spokesperson has confirmed that the Aria would be launched within a month and the company is keen on cashing in on the festive season. The company plans to pack the vehicle with lot of features to take on utility vehicles like Innova, Scorpio, Bolero and Xylo.

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